Natural nutrition begins here. Instinct Be Natural Real Chicken & Brown Rice Recipe starts with cage-free chicken and never contains filler, corn, wheat, soy or by-product meals or artificial preservatives and colors. Guided by our belief in the power of raw, each piece is tumbled with crushed freeze-dried raw chicken – raising the bar in nutrition and taste.
LOOKING FOR PRAIRIE BY NATURE’S VARIETY?: Prairie has a new look and is now called Instinct Be Natural – but it’s the same great recipe!
NATURAL DOG FOOD WITH CAGE FREE CHICKEN: Instinct Be Natural Real Chicken & Brown Rice dry dog food is made with responsibly sourced animal protein as the #1 and #2 ingredients, plus whole grains, fruits & vegetables, and omegas.
DRY DOG FOOD WITH NO FILLERS: Be Natural is made with animal protein and wholesome grains – no chicken or poultry by-product meal, corn, wheat, soy, brewer’s rice, artificial colors or preservatives – ingredients known to trigger food sensitivities.
THE FIRST RAW COATED KIBBLE: Be Natural Dry Dog Food is high protein dog food where every piece of kibble is coated in freeze dried raw for nutrition and taste. Delicious, healthy flavor that small dogs to large dogs crave.
INSTINCT, THE RAW BRAND: We craft wet & dry pet food from real ingredients inspired by raw.